TITLE: Architectural Strategies (Marketing, Icon, Politics, Masses, Developer, the no.1)

AUTHOR: Eduard Sancho Pou / Foreword by Eduard Bru

FORMAT: 15 x 23 cm

PAGES: 208 pages (ills colour & bw, 20 photographs)

BINDING: Paperback

LANGUAGE: ENGLISH

EDITOR: Ediciones Península (Grup 62 - Planeta)

ISBN: 978-84-9942-195-7

PRICE EU: 19,50 €

DISTRIBUTOR: IDEA BOOKS (www.ideabooks.nl) Idea Code 12489

Art Gensler, founder of Gensler, San Francisco: Global firm with more than 3,000 architects and 42 offices worldwide.

“I found your book fascinating and very well done. I believe your concepts in the article Gensler and OMA are correct.”  

Bjarke Ingels, founder of BIG, Copenhagen and New York based group of architects. Visiting Professor at the Yale School of Architecture

“Eduard Sancho Pou interprets architecture from the point of view of what seems to work in the complex economic, political, commercial and social reality inherent in today’s global situation. A fresh take on architecture seen through strategy rather than theory.”  

Stephen Bates, founder of Sergison Bates architects, offices in London and Zurich. Professor of Urbanism and Housing at TU München.

“The conclusions encourage greater strategic thinking, and this is the books’ most positive message because it promote action in practice, encouraging the architect to instigate, as much as to react.  

Manel Gausa, dean of the Institut Arquitectura Avançada Catalunya (IAAC) and director of the Doctoral School of the University of Genova UNIGE. 

“This book offers a fresh interpretation of the figure of the architect, which has always been linked to design and is now starting to be linked to entrepreneurial adventure, intellectual adventure and cross-sectional adventure, in which research is fundamental.”   

Alfredo Pastor, professor of Economics at IESE Business School and holder of the Banco Sabadell Chair in Emerging Economies, Barcelona

"Architectural Strategies may seem harsh in that it views architects no longer as professionals, but as consultants. Architects must interpret their clients' needs and preferences. And this may lead to a change in the very concept of architecture, while granting priority to the developer's criteria, over any others.”

Qingyun Ma, dean of the University of Southern California’s School of Architecture and founder of the firm MADA spam, Shanghai 

"If architecture is about coherent processes, Architectural Strategies starts from disruptive opportunities."