Content structure
The programme structure consists of five main modules that are distributed throughout the academic year
Module 1. Understanding the environment: The aim of this block is to provide participants with a deep understanding of the environment surrounding a business organisation and of the various factors (political, cultural, economic) that affect it. Subjects: geopolitical environment, managerial economics, Corporate Social Responsability.
Module 2. Understanding the Strategy: The aim of this block is to provide participants with a deep understanding of the importance of the strategy in the company, so that they are able to analyse its formulation and understand the difficulties and the processes necessary to implement it. Subjects: General Management, Competitive Strategy and Change Management.
Module 3. Management of Functional Areas: With this block, we intend to provide participants with a global vision of the different functional areas of the company and of the processes that each of them carries out, in order to understand the strategic importance of each one of them. Subjects: Financial Management, Marketing and Commercial Management, Operations Management, Information Systems Management, HR Management, Innovation and entrepreneurship.
Module 4. Management and Leadership Development: The aim of this block is to develop the teamwork skills of the participants, as a fundamental component of their ability to carry out complex projects with their clients and to manage the people involved in them.
LEAD Programme. It is a personal knowledge programme aimed at improving your exercise of leadership. And in particular, it is an invitation to reflect on your aspirations and the skills needed to make them a reality. In your professional or personal day to day, you will spend a lot of time thinking of and interacting with others and very little time thinking about yourself. LEAD gives you an opportunity to do so, in a friendly framework and with a proven methodology.
Module 5. Action Learning Project or Company project. With this block, it is intended that the acquisition of knowledge, skills and competencies developed throughout the programme transcend all professional activity, contributing to the ability to generate innovative and high value solutions for the participant's organisation. The company or studio may decide which project the participant should carry out, if they deem it appropriate.
Managing directors forum module. Intensification sessions in the Architecture sector throughout the programme: Managing directors forum - with managers who are leading opinion makers and key industry experts who will contribute their experience and knowledge.
Teaching team_ESADE
Pedro Armangué,Academic collaborator of the Marketing Department
Jordi Brunat. Associate Professor, Department of General Management and Strategy. Associate Professor URL. Executive Director, Executive Education Unit
Josep Lluís Cano, Senior Associate Professor, Department of Operations, Innovation and Data Sciences. Contracted Professor (holder of a PhD). Director, e-learning Area
Jaime Castelló, Associate Professor, Marketing Department. Associate Professor URL
Programme Director (Madrid) Master's in Marketing and Sales Management
Angel Castiñeira,Professor, Department of Social Sciences. Professor URL
Director of the Chair of Leadership and Democratic Governance
Marc Correa,Associate Professor, Department of People Management and Organisation
Contracted Professor (holder of a PhD). Director, Executive Masters Unit
Jordi Fabregat,Associate Professor, Department of Economics, Finance and Accounting
Contracted Professor (holder of a PhD). Director (Barcelona) of the Executive Master's in Economic and Financial Management
Xavier Ferràs,Visiting Professor, Department of Operations, Innovation and Data Sciences
Rafael Garcia, Academic Collaborator of the Department of Economics, Finance and Accounting Steven Guest, Academic Collaborator, Department of People Management and Organisation. Associate Professor URL
Ignacio Guitart, Academic Collaborator of the Marketing Department
Jaume Hugas,Professor, Department of Operations, Innovation and Data Sciences
Associate Professor URL
Carlos Jordana,Academic Collaborator of the Marketing Department
Xavier Mena,Professor, Department of Economics, Finance and Accounting. URL Professor
Jordi Molina,Professor, Marketing Department. Associate Professor URL
Executive Director, Custom Programme Area
Manel Peiro, Professor, Department of Management and People and Organisation
Contracted Professor (holder of a PhD)
Marcel Planellas, Professor, Department of General Management and Strategy
Professor URL
Andrés Raya, Academic Collaborator, Department of People Management and Organisation
Associate Professor URL Director, PARTNERS Programme
Ricard Serlavós, Associate Professor, Department of People Management and Organisation at ESADE Associate Professor URL
Ismael Vallés,Academic Collaborator of the Marketing Department
Julio Villalobos,Professor, Marketing Department
Director, inDIGITAL Programme - Digital Marketing and Sales Department
Jordi Viñaixa,Associate Professor, Department of General Management and Strategy Contracted Professor (holder of a PhD)
Teaching team_Arquia Foundation
(in process)